Connecting to the previous verse, Krishna states a logical conclusion: If even those of lower societal births can attain the supreme destination, then how much more (kiṃ punar) is it assured for the righteous, pious priests (brāhmaṇāḥ puṇyā), pure devotees (bhaktā), and saintly kings (rājarṣayas tathā)? He then issues the ultimate, pragmatic call to action: Having attained or arrived in (prāpya) this specific world (lokam imaṃ), which is by definition temporary/fleeting (anityam) and miserable/joyless (asukhaṃ), you must worship and serve Me (bhajasva mām).