Krishna addresses the worship of demigods or lesser cosmic administrators. He says that even those individuals (ye 'py) who are devoted to other gods (anya-devatā-bhaktā) and worship them endowed with genuine faith (yajante śraddhayānvitāḥ), are in actuality worshipping Him alone (te 'pi mām eva yajanty). However, O Kaunteya, they do so in a manner that is indirect, unauthorized, or contrary to the optimal regulative principles (avidhi-pūrvakam).